How a Fresh Coat of Paint Can Help You Close The Deal

Whether you’re a homeowner looking to sell or a real estate investor looking to flip a house, one
simple upgrade can give you a significant advantage in today’s housing market, and that is a
fresh coat of paint by professional house painters. Painting often gets neglected, yet it is one of
the most affordable upgrades that directly influences a buyer’s perspective, the amount of time
on the market, and resale price. According to a 2023 report by HomeLight Top Agent Insights,
painting the exterior of your home adds approximately $7571 in resale value for a 152% ROI,
which makes it one of the best upgrades you can make prior to selling your home. In this blog,
we will discuss how making strategic decisions, such as painting your home with a painting company,
will help you close the sale faster and with more profit.

Why First Impressions Matter in Real Estate

The first impression buyers have of a home can make or break a sale. Buyers will form an
opinion about a property within the first couple of seconds, whether they are looking at listing
photos or in person. A clean, freshly painted home will give buyers immediate cues signifying
care, upkeep, and value.

The Role of Visual Appeal

The exterior of a property is the first thing potential buyers will notice, and you cannot deny the
immediate negative tone set with chipped paint or faded colors. Fresh paint will enhance curb
appeal and help your home stand out from the rest of the listings. Zillow states that homes with
black or charcoal gray front doors will sell for $6,000 more on average, showing that visual
impact is more than just attractive; it is a strategy sellers can utilize. Complementary exterior
upgrades like installing the best retractable screen doors can further enhance curb appeal by
combining functionality with a clean, modern aesthetic that appeals to today’s buyers.

Buyer’s Psychology and Surface-Level Judgements

Many buyers don’t look past the surface issues of a home. They see chipped paint or outdated
colours as big red flags for deeper problems. When the walls have been freshly painted, it
creates the impression that a home is properly maintained and move-in ready, giving the buyer
some level of psychological reassurance and satisfaction.

The Real Value of a Fresh Coat of Paint

Paint provides real value beyond aesthetics. It creates an impression of a newer property
without investing in a costly complete renovation.

Small Investment, Big Returns

Painting the interior of your home can deliver an average 107% return on investment. Painting is
less expensive and significantly more efficient than other types of repairs, offering quick results.

Covers Imperfections and Enhances Lighting

A fresh coat of paint will cover wall scuffs, stains, or any other minor damage to make a home
appear cleaner, more polished, and welcoming. Fresh paint also reflects light better. Good
natural light creates views that make rooms appear bigger and more open, especially if you
select more modern styles with soft neutral tones.

Paint Protects Surfaces From Damage and Moisture

Paint is more than just a cosmetic upgrade for your house; it can add a protective layer as a
shield for walls and exteriors based on its properties. Paint can cover existing surfaces to
protect walls and structures from moisture, UV rays, and even mold. If your area is prone to rain
or significant sun exposure, where deterioration happens faster, higher paint quality can help
prolong the coating and protect your home.

Neutral Tones Create a Blank Slate for Buyers

Bright colored walls may feel like home to you, but they can mean extra work and additional
home improvement expenses to a buyer. Neutral color tones like beige, blue, greige, and off-
white allow buyers to see their own furniture, decor, and lifestyle in the space. According to a
study by Behr and Zillow, homes with neutral color walls sold for $200 to $1500 more on
average.

Painting Helps Homes Sell Faster

Properties that appear well-maintained tend to stay on the market for less time. A 2022 report
by the National Association of Realtors (NAR) showed 63% of real estate agents said painting
was their top pre-sale improvement recommendation. When homes are move-in ready, buyers
tend to offer much more quickly, leading to shorter listing times.

Boost Property Value through Professional Painting

A professional painting company will make sure to complete the job efficiently and neatly with
quality painting materials. All of these factors will affect the return you get when selling.

Cost Considerations and ROI

Exterior house painting can cost between $1500 to $6000 for a 1000-1500 square foot home,
depending on the quality of paint, prep work, and labor. For larger houses that are over 2000-
3000 square feet, the painting cost can be higher in the range of $3000-$12000. An additional
factor that can impact the price is the type of siding used in the house, such as stucco, brick,
and wood. Labor accounts for a high percentage of the cost. However, professional preparation
and finishing touches can make a difference for a higher ROI. Well-painted houses can raise the
value of the house by 2-5%, and provide about a 50% ROI when you paint the exterior of the
house.

Why It’s Worth Hiring a Professional Painting Company

When you get the right team for the job, they can even offer you guidance on trending shades
that will resonate with buyers in your area. In addition, when professionals execute a job, they
do it quickly, which means less stress dealing with the mess and your home shining in listing
photos.

What to Look For in a Reputable Painting Company

Not all house painters deliver the same professional results. Look for licensed and insured
workers with verifiable experience and positive reviews online. A professional painting company
should provide a detailed timeline for a job, a clear quoted estimate, and eco-friendly or low-VOC
paint. These minor nuances reflect professionalism and offer sellers peace of mind that the job
will be done right the first time.

Final Thoughts

In a competitive market, any advantage gives sellers an edge, and paint is one of the simplest
ways to gain that advantage. Paint is affordable, fast, and clearly impacts a buyer’s perception.
Whether you are improving curb appeal or freshening an uninspired interior style, a fresh coat of
paint sets the pace for a successful showing and can deliver a faster closing. If you are selling
your home, think about whether you could talk to a reputable paint company. This single
upgrade could make all the difference between an average offer and the one you’ve been
waiting for. Even in a slower market, simply updating with paint will always elevate your
property.